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Výroba piv s ovocnou příchutí a jejich senzorické hodnocení
Burianová, Eva
The theoretical part is focused on the description of the raw materials that are necessary for the production of beer with a fruit component. The beer production technology is outlined. Breweries and microbreweries that offer fruit beer in their portfolio are also mapped in the literature research. The practical part was focused on the production of fruit beer, when a beer containing basic ingredients (malt, hops, yeast, water) was produced and a fruit compo-nent in the form of puree (passion fruit, mango) was subsequently added to it. The beer was subsequently subjected to analytical and sensorial evaluation. For all samples, the volume and weight alcohol content, real and apparent extract and original wort extract were deter-mined using the FermentoFlasher device. As part of the sensory analysis, when appearance, drinkability, aroma and taste were evaluated, samples flavored with passion fruit achieved the best results.
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Analysis of concentration, ownership structure and integration tendencies of breweries in Czechia
Forman, Martin ; Květoň, Viktor (advisor) ; Slach, Ondřej (referee)
Over the last ten years the phenomenon of opening new microbreweries has reached Czechia. Since 2008 more than 350 new microbreweries have been opened and the map of breweries has recorded significant changes. Regarding these facts the main goals of this thesis were to analyze the brewing industry in Czechia in the context of ownership structure, concentration tendencies and mergers and acquisitions activity. First part focuses on the characteristics of the breweries' geographical layout related to the ownership structure and size based on annual beer production and in context of selected socioeconomic indicators. Following this part is an analysis of decomposition with use of concentration and cluster ratios. This part aims on cluster forming tendencies of brewing companies. The analytical part is completed with mergers and acquisitions characteristics in this industry sector. The basic figures and signs of the geographical decompositions were identified based on selected analytical methods and complex maps. Several concentration zones where breweries tend to cluster were labeled using the cluster analysis. Mergers and acquisitions reveal the difference in integration activity according to the brewery size. Key words: brewing industry, breweries, ownership structure, concentration, cluster, Czechia
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Analysis of the declared strategy of selected breweries from the point of view of its realization
Musilová, Iveta ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
Thesis of qualitative character deals with the strategy at the business level. The aim of the thesis was to compare two breweries from the point of view of the declared business strategy, the declared strategies to be ranked among the business strategies according to literary research, and to verify the actual fulfillment of the declared strategies of the selected breweries. The verification took place in terms of price level, method and level of distribution. Two breweries operating in the territory of the Czech Republic, in the Pardubice region, were selected for the survey. It was the Municipal Brewery in Polička, a.s. and the Brewery Rychtář, a.s., Hlinsko v Čechách. It was targeted at the management of breweries. Qualitative methods were used to collect data, including qualitative interviewing with the above-mentioned research sample, texts and documents, and field research supplemented by web pages. Subsequently, obtained data was analyzed, interpreted and evaluated. On the basis of the stated goal, the declared strategy of selected breweries was established. According to the literary research, Porter's generic strategies have been used as a type of strategy used in all the selected literature to incorporate the strategy of breweries. The declared strategy of breweries was tended to a differentiation strategy aimed at a wide range of customers. Subsequently, the real fulfillment of the declared business strategy of each brewery was verified. It was found that the declared strategy was largely in agreement with its fulfillment, for both selected breweries. There were no significant differences for each brewery. The benefit of this work was mainly focused on the management of selected breweries, who did not think about their strategies in this way.
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Czech breweries a their cartelisation 1869-1918
Rozinková, Kateřina ; Jakubec, Ivan (referee) ; Jančík, Drahomír (referee)
This thesis aims to capture the fundamental factors of development of Czech breweries and their cartelization in period 1869 - 1918. It analyzes three big companies, which represent specific ways of organization. It analyzes especially the mechanisms of their business and financial results, technological level, organization of sales and cooperation in cartels. Cartels are discussed separately and mentioned is their importance for the development of the field in the period.
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Globalisation of the beer industry
Kolesa, David ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The diploma thesis is focusing on the analysis of the globalisation trends in the world beer industry and a prediction of their future development. Therefore, the first part of the thesis is describing the current situation in the global beer industry including a global production, consumption, export and import of beer. The role of the Czech Republic in the global beer industry is analyzed in the second part of the paper. It includes an analysis of current trends in production and consumer demand. Third part of the thesis is analyzing the biggest player in the global beer industry - company called AB InBev. The focus is put especially on the company's strategy concerning the internationalization and the choice of the foreign markets to enter. The final part of the thesis offers a prediction of the future trends and regions with high potential of growth within the beer industry.
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Comparative financial analysis of three town breweries
Krečmerová, Jaroslava ; Marek, Petr (advisor) ; Makovec, Martin (referee)
This bachelor's thesis describes financial position of three companies which are Měšťanský pivovar Strakonice a.s., Měšťanský pivovar v Poličce a.s. and Měšťanský pivovar Havlíčkův Brod a.s.. The thesis is divided in two parts -- methodical where procedure of financial analysis is defined and practical which contains financial analyses of three companies and comparison of these companies with other companies from the same industrial section.
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